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THE FAST FASHION PROJECT
Learn how to reduce your carbon footprint
The Fast Fashion Project (FFP) aims to create awareness about the impact of fast fashion in Brent. Through the screening and panel discussion of Andrew Morgan's film True Cost and a photo shoot portraying Brent residents wearing clothes loaned by local charity shops, we aim to promote a dialogue between Brent residents, highlighting the beauty of multiculturalism and providing a practical, cheaper and more sustainable solution to the Fast Fashion industry.
The project includes the production of a booklet to educate about the environmental impact and learn how to reduce carbon footprint.
The FAST FASHION PROJECT has been awarded the Brent Together Towards Zero grant.
A very special thanks to all residents who became models-for-a-day and to local charity shops supporting the project: Peaceful Solutions, St. Luke's Hospice and All Aboard
Photo credits: Carolina Rapezzi
The True Cost Movie
A ground breaking documentary by Andrew Morgan
The True Cost is a ground breaking documentary produced in 2015, and directed by Andrew Morgan. The movie focuses on the Fast Fashion industry and how this is affecting both our planet and its population. The budget for the movie of $500,000 has been completely funded through the Kickstarter platform, and it premiered during the 2015 Cannes Film Festival.
The documentary is composed of three parts, and it uses interviews with environmentalists, workers in the fashion industry, factory owners, and fair trade businesses’ owners.
At first, the documentary explores how the manufacturing of clothes has been moved to (strategic) developing countries to exploit the lives of low-wage employees. The movie also tries to explain the detrimental conditions in which these workers are forced to conduct their activities in order to gain roughly $5 per day.
Next, the movie investigates the consequences of the fast fashion emissions on the environment, and the consequences of pesticides and water contamination on our health.
At the end, the documentary moves its attention to the conceptual paradigm in which this system takes place: consumerism and mass media, all connected through capitalism and globalization.
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